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Secure Your Emergency Fund
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What it is: Cash set aside to cover unexpected events like job loss, a major car repair, or a medical emergency.
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The Goal: Save enough to cover 3 to 6 months of your essential living expenses.
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Where to Keep It: In an easily accessible, low-risk account like a High-Interest Savings Account (HISA) or a short-term Guaranteed Investment Certificate (GIC). Do not invest your emergency fund in the stock market.

Define Your Goals and Timeline
Your time frame determines the risk you can afford to take.
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Short-Term (1-3 years)
(e.g., house down payment, car purchase)Low-risk only (HISA, GICs). No stocks.
Medium-Term (3-10 years)
A balanced mix of fixed income (bonds/GICs) and stocks.
Long-Term (10+ years)
(e.g., retirement, child's education)Higher allocation to stocks for maximum growth potential.
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WHY CHOOSE Simplinvest
A New Perspective on Learning
Determine Your Risk Tolerance
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Question to ask: If your portfolio dropped by 20% tomorrow, would you panic-sell, or would you see it as a buying opportunity?
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Key Principle: Only invest in a way that lets you sleep at night. Your financial strategy must align with your emotional capacity for loss.

Breakdown of companies
11
MARKET SEGMENTS
1 TR+
VALUE OF
MID-CAP COMPANIES
TRADED
< 1 TR
VALUE OF SMALL-CAP COMPANIES
TRADED
5 TR+
VALUE OF LARGE-CAP COMPANIES
TRADED
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